A collective sense of ownership
Before strategizing
Before planning
Before allocating resources
Before training and developing
Before putting an ounce of effort
Into delivering anything
A leader’s most important work happens.
Creating the conditions
For a collective sense of ownership to emerge.
“This is ours.
We commit
And will sacrifice
To see it through.”
Felt in the collective bones.
It takes time.
It can’t be faked
And it can’t be forced.
Attempts to force ownership on the
Unwilling
Uncommitted
Unmotivated
Always fail.