Building things that matter
If you build it, they will come.
Of course, is too simplistic.
No one comes just because you’ve built something.
They come because you’ve
+ Connected with them, heart and mind.
+ Seen the world as they see it (not as you want them to see it).
+ Uncovered meaningful insights about what motivates them.
And then found the conviction to bet on those insights to build something valuable.
The building is always the most harrowing and nerve-racking part.
Success is never assured.
Sometimes your only friend is an indescribable determination that won’t let you go down without a fantastic fight.
Which, in building things that matter, is everything.